7 Email Marketing Mistakes You Need to Stop Making

Are You Talking to the Void?

Email marketing has the highest ROI of any digital channel ($42 for every $1 spent), yet many businesses struggle to get their emails opened.

The Mistakes

1. Buying Email Lists: Never do this. It harms your deliverability and brand reputation.

2. Generic Subject Lines: "Newsletter #43" tells the user nothing. Use curiosity gaps or benefits instead.

3. Ignoring Mobile: Over 60% of emails are opened on phones. If your email isn't responsive, it's being deleted.

The Fix: Segmentation

Stop sending the exact same email to everyone. Segment your list based on user behavior (e.g., "Past Purchasers" vs. "New Subscribers") to increase relevance.

Conclusion

Treat your subscribers like humans, not numbers. A personalized approach will always win.